One person’s view: “Factor in Higgins’ blandly hunky vocals and the overly-smooth, glassy production, and you have a song that captures nothing of either the relationship he’s trying to save or the tropical paradise he’s convinced will save it.” – Nic Renshaw @ Pop Goes the Year
The public’s view: 2.43 / 5.00
In the ‘60s and ‘70s, TV stations found it difficult to fill their schedules in the overnight hours when the networks weren’t feeding them any content. (They couldn’t idle their transmitters in case the commies attacked and the Emergency Broadcast System was activated.) Other than displaying a test pattern of a peacock, the most affordable option was to air black-and-white movies from the ‘30s and ‘40s that the studios offered at a discount. This was the “late show”, a media phenomenon that lasted for a generation. Every Baby Boomer has a memory of watching a Humphrey Bogart classic on TV at 2 AM during a bout with insomnia. It must have been eerie to see this long-dead actor with a cigarette dangling from his lips and a cocktail in his hand, and to know that smoking and drinking had eventually killed him in dreadful fashion. Maybe that specific cigarette was the one that did it? Good luck getting back to sleep after thinking about that.
The tapes of The Maltese Falcon and Casablanca started wearing out after 4 billion or so airings. This prompted a shift to a more sustainable form of inexpensive programming: infomercials. Product labs reworked existing objects into new items that were perfect for advertising in this format. A torture device from an Iraqi prison was rebranded as the “BowFlex 2000X”, for example, and a mad scientist by the name of Ron Popeil figured out how to cook a rotisserie chicken inside of an old motorcycle helmet. Cheap talk shows and sitcom reruns also oozed into the nighttime hours along with the infomercials. The old movies are now long gone and the Boomers who remember the late show format have started to die off with them.
If it were up to Bertie Higgins, the late show would still be on today. His song “Key Largo” is a tribute to Humphrey Bogart’s films and the important place that they occupied on TV before the non-stop crapfest took over. It is also a break-up song – or at least a near-break-up song. Bertie pleads with his woman not to let their relationship end, reminding her of the times that they watched the late show together and comparing their own romance to that of Bogart and his wife Lauren Bacall. “Key Largo” has sentimentality, warmth, and a pleasant, memorable melody, but this well-crafted record was probably always doomed to premature obsolescence.
“Key Largo” came along just as radio stations were figuring out that their overreliance on soft rock ballads had been a huge mistake, and that the more lively and videogenic groups on MTV were the way of the future. More inauspiciously, the song’s references to classic films mean very little to those of us born after 1965. I had heard of Bogie & Bacall before “Key Largo” hit the charts, but I possessed only a vague notion of who they were. I couldn’t have picked the couple out of a police lineup with Ozzie & Harriet Nelson and Kukla, Fran & Ollie. Mostly, I associated Bogart with certain annoying meme-like phrases that adults sometimes uttered, such as “Here’s looking at you, kid” and “Don’t Bogart that joint, my friend.” My younger brother didn’t know of him at all, and misheard the “Just like Bogie and Bacall” line as “Just like boogers in the car.” In his view, “Key Largo” wasn’t a song about old movie stars. It was a song about the sticky little landmines that you find on your backseat after you drive the neighbor’s kids to school.
Today’s listeners are even further removed from 1940s cinema, and they often inaccurately dismiss “Key Largo” as a lazy retelling of a Florida vacation. This is unfair, but I have to admit that Bertie’s other work gives critics and complainers some grist for their mill. Consider his follow-up single “Just Another Day in Paradise”, which is a genericized imitation of “Margaritaville”. It would be the ideal music to play at a private-equity-owned tropical resort where beers cost $14 apiece and a beach patrol issues fines to anyone who tosses a Frisbee or wears a thong. Bertie has grown tired of being called a second-rate Jimmy Buffett, however, and has recently branched out into disco with “Do the Donald”. “The Donald” is the signature dance of our beloved 45th & 47th chief executive, a choreographic maneuver that commentator Bill Maher likens to “jerking off two guys at once.” It’s the most obscene presidential dance since Herbert Hoover tauntingly shook his bare behind at a group of Bonus Army protesters from the gondola of a hot air balloon in 1932. “The Donald” is too simple to need an instructional song, but Bertie wrote one anyway. I guess he needed a place to use such patriotic lyrics as “He’s gonna be known as the Great Deporter.”
Although the Higgins oeuvre may contain a couple of embarrassments, “Key Largo” is not one of them. Most break-up records consist of a guy whining about his precious feelings getting hurt, and Bertie deserves credit for not following that template. It isn’t the song’s fault that its target audience of Bogart buffs has now aged out of Medicare and must get their annual check-ups from a paleontologist at the natural history museum. Bertie should make a new disco song just for these elderly listeners who are too frail to even do “The Donald” anymore. He can call it “Do the Melania”. It will describe a less strenuous dance that consists of scowling bitterly and gently pushing the person next to you away. This would be perfect for Bertie’s fans, because they already scowl whenever they see Seth Meyers in the TV time slot where the black-and-white movies are supposed to be.
My rating: 7 / 10
