One critic’s view: “Willis may deeply believe he has vocal talent, but the album stands more as a testament to the excesses of Reagan-era celebrity and baby-boomer nostalgia than as a piece of music.” – Stephen Thomas Erlewine @ AllMusic, reviewing the The Return of Bruno LP
The public’s view: 1.92 / 5.00
Bruce Willis knew there would be a national uproar when he, the leading man of ABC’s Moonlighting, announced that he was now also a pop musician. The timing could not have been worse. Dumpsters were already jammed to capacity with records by Don Johnson, Tom Wopat, David Hasselhoff, and Lisa Whelchel, and no one was in the mood for yet another network star who thought that he could sing. The TV-to-top-40 crisis had even caught the attention of policymakers in Washington, and the Steer Clear Of Totally Tuneless Blundering Actors’ Incompetent Output Act was working its way through Congress. But Willis softened the blow of his selfish decision by channeling his rock ‘n’ roll ambitions through a fictitious alter ego named Bruno Radolini. This led to one of the more ridiculous aspects of 1987: the one-hour HBO comedy music special The Return of Bruno.
The Return of Bruno features a surprisingly strong cast of entertainment legends, including Dick Clark, Elton John, Michael J. Fox, Jon Bon Jovi, Ringo Starr, Grace Slick, Brian Wilson, Phil Collins, and even the Bee Freaking Gees. In documentary style, these performers matter-of-factly recount Bruno’s career and how he has influenced them. Bruno is evidently a Forrest Gump-like figure who was present at many important moments in music history. He introduced Ringo to George Harrison. He sang at Woodstock. He helped Elton workshop “Bennie and the Jets”. Too bad Bruno didn’t short out the studio console with a kettle of boiling fish oil to prevent Phil Collins from recording “Separate Lives”.
The celebrity appearances in The Return of Bruno are interspersed with clips of Willis performing as Bruno in various costumes and wigs. It’s all sort of humorous, but the special completely shifts gears halfway through. It morphs into a straight-ahead concert performance with Bruce singing and playing the harmonica and doing that trick where he puts his finger in his mouth and makes a popping noise. I just discovered, for the first time in my long life, that I can safely execute that same trick. My HBO special will be airing in October.
The cable TV mockumentary generated some goodwill for Bruce Willis, but he burned a good chunk of it by releasing a companion album. The lead single was a remake of the Staple Singers tune “Respect Yourself”. “Respect Yourself” has always struck me as an oddity, being one of very few hit songs that broadly denigrates the moral character of its audience. Even its choice of vocabulary is odd. It refers to a Christian minister as a “gentleman” whose preaching should be welcomed, then the very next line uses “gentleman” to describe the listener – who is presumed to be a bigoted young man who cusses around women and doesn’t cover his mouth when he coughs. Nonetheless, it is regarded by many as a classic song about the Black Experience. With Willis’s remake, it also became a not-so-classic song about the Overexposed Celebrity Experience.
Willis’s version of “Respect Yourself” is essentially an uncredited duet with the Pointer Sisters, and he lets them do much of the heavy lifting. There is a lot of experience and talent that goes into a world-class act like the Pointer Sisters. The group must have auditioned dozens of great singers before they found June Pointer, Anita Pointer, and Ruth Pointer. The contrast between their professionalism and Willis’s lazy, untrained vocal is consistent with the rest of the Bruno Radolini project, which oscillates between self-deprecation and vanity. First we are instructed to laugh at the absurdity of Bruce Willis as a rock star, and then a moment later we are supposed to unironically accept him sharing the stage with top-tier musicians. The whole thing comes across as a humblebrag like what you might see in a LinkedIn post:
“My producer enlisted
the Pointer Sisters to sing with me on my album. I was intimidated by their background and expertise,
which quite frankly blows mine out of the water. But true rock stardom is not about being the
best singer in the room. It’s about prancing
around a pool hall with a broom in your hand on MTV. The Pointers brought synergy to the project
and allowed me to reach my full potential.
By standing on the heads of three musical giants from Oakland, I was
able to rise taller. #PersonalGrowth #4thPointerSister
#YouCantAvoidMeAnywhereNowCanYou”
In the pantheon of enduring Bruce Willis works, “Respect Yourself” ranks somewhere between his Seagram’s wine cooler commercials and his portrayal of Sheriff Ben Watts in the direct-to-obscurity thriller American Siege. It wasn’t the most awful thing on the radio, but it galls me that Willis’s singing had to ruin part of an otherwise decent Pointer Sisters record.
My rating: 3 / 10