One person’s view: “It’s sad actually because in the shallow well of songs actually written by Peter, Paul or Mary this is one of their more memorable melodies. It just happens to be attached to a really pretentious set of lyrics.” – Remtiw @ Rate Your Music
The public’s view: 2.80 / 5.00
Peter, Paul and Mary built their brand around acoustic folk music and enjoyed only a brief time on top before the public moved on to other genres. Many people can sympathize with this. One day you have a vibrant career in coal mining, Visual Basic programming, or giving DEI seminars, and then the world changes and you are left fighting for relevance. You can either reinvent yourself or else you can cling to the old ways for as long as possible while complaining bitterly about everyone and everything. I guess another possibility would be to embrace your status as a nostalgia act, but that only works for musicians. There isn’t a lot of nostalgia for Visual Basic.
The three folksters had too much integrity to abandon their roots, and they weren’t ready to go out on the oldies circuit opening up for Tennessee Ernie Ford. That left bitterness and complaining as the most appealing option for them in 1967, and the result was “I Dig Rock and Roll Music”. Many critics derided this record as an elitist jab at the rock bands that had usurped Peter, Paul and Mary’s popularity. Being called elitist by a music critic is like being called ugly by Shrek, but the characterization has stuck with this song over the years. It continues to be one of the more divisive hit singles of its time.
If “I Dig Rock and Roll Music” was intended as a vicious attack against rock ‘n’ roll, it didn’t succeed. The song’s satires of the Beatles, the Mamas & the Papas, and Donovan come across as playful style parodies much like those later perfected by Weird Al. The imitations are too well-studied to be taken as mean-spirited, and the performers that the trio chose to mock were popular and highly regarded. I get the impression that PP&M really did dig rock ‘n’ roll music, but were too embarrassed to admit it without using light sarcasm as a cover. If Peter, Paul and Mary had truly wanted to make a snobbish point about music becoming overly commercial or devoid of any serious meaning, I think they would have picked on easier targets like Tommy Roe or the Monkees.
While the song is more of a good-natured roast of rock ‘n’ roll than a pointed insult, it is sincere in its criticism of the media environment that discouraged music with overtly political messages. However, Peter, Paul and Mary were about to demonstrate the weakness in their argument by recording a song called “Eugene McCarthy for President (If You Love Your Country)”. Radio stations had good reasons not to touch unsubtle material like this, otherwise they would be stuck giving equal time to eight other candidates. Listeners would tune out after hearing “The International Ladies’ Garment Workers’ Union Deems Hubert Humphrey Tolerable” back-to-back with “Bobby Kennedy Has 11 Kids Who Will All Grow Up to Be Non-Insane People Who Treat Animal Carcasses with Respect”. Meanwhile, DJs would be double-checking themselves constantly to ensure that they didn’t play a Motown record adjacent to “George Wallace Is a Groovy Guy”.
“I Dig Rock and Roll Music” wasn’t particularly effective as a protest, because any of the outcomes that might have been acceptable to PP&M were not going to work for anyone else. Nobody wanted preachy music that told them who to vote for. No radio stations were going to drop the Beatles in favor of Pete Seeger. The Mamas & the Papas weren’t going to take a break from their drug binges to offer thoughtful observations on Thurgood Marshall’s nomination to the Supreme Court. Nonetheless, Peter, Paul and Mary’s upbeat and entertaining song can be appreciated despite the unreasonable expectations they had for society. The resentment that went into it only makes it more intriguing.
My rating: 7 / 10